Google and ICANN end domain tasting

Google decides to stop monetising any domain names less than five days old by the end of February, as domain tasters take advantage of the five day grace period between registering a domain name and paying for the said domain name. This period is unduly used to try the potential advertising revenue.

According to dnjournal’s newsletter, ICANN is about to adopt an amendment that will stop domain tasting. The ICANN Board passed a new resolution that will impose ICANN’s per name fee on all new registrations, regardless of whether they are deleted in five days. Four-day names now come with the same ICANN fee as 365-day names. The resolution is expected to take effect soon.